Category Archives for Business Planning

Marketing During a Crisis

Thinking about cutting back on your marketing budget during the current pandemic? Here’s an interesting fact: The now-famous cereal tagline “Snap, Crackle, and Pop!” was created by Kellogg during the Depression to boost sales. It not only led to a 30% increase in post-Depression sales but also helped position the brand as a leader for […]

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Leadership During a Crisis

It’s been proven scientifically and anecdotally that having a growth mindset is among the top traits that successful leaders share. Keeping an open mind and staying flexible are pillars of entrepreneurial growth, and will go far to help leaders strike balance at work and personally. There’s also much to be said about maintaining habits that […]

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Top Tips For Working At Home

As we shared last week, one of the important steps many business owners are taking to prevent the spread of the Coronavirus is to move team members (and themselves) out of the office to work from home. In that post, we talked about the practical aspects of policy, hardware, software, and data speed.  Today we […]

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How Businesses Should Handle the Coronavirus

How Businesses Should Handle the Coronavirus

How Businesses Should Handle the Coronavirus. Business of all sizes across the world are being impacted by the spread of coronavirus COVID-19. The influence the coronavirus is having on global travel, commerce, trade, and investment is immense and greatly affecting the world’s economy. As a local small business owner, you may think your business is […]

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Entrepreneurial Advice for 2020

Entrepreneurial Advice for 2020. As you’re wrapping up 2019, it’s always good to think about what you can do differently in the new year. While it’s easy to look at fine-tuning your marketing strategy or training your sales staff on the newest ways to close the deal, sometimes all it takes is the right piece […]

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Setting Professional Goals and Sticking to Them

Setting Professional Goals. It’s easy to think about professional goals in an abstract sense, especially when a current career situation leaves us feeling stagnant, stuck, or undervalued at work. But what happens when it’s time to meet and exceed these goals? Without the right approach and mindset, your efforts could fall flat. Goal-setting strategies and […]

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Making The Most of Open Enrollment

Making The Most of Open Enrollment. Your HR department and your employees have been waiting and preparing for open enrollment for a year — and now it’s finally here. This is your organization’s chance to show how much you value your workforce and want to contribute to their overall wellbeing. The better they understand their […]

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Track These KPIs to Find the Financial Health of Your Business

Track These KPIs. Your business is rolling along, you seem to be making a profit, and it feels like you’re growing. That’s all great news — but it doesn’t necessarily mean that your business is in good financial health. Certain key performance indicators (KPIs) are quantifiable, and these are the metrics you need to gauge […]

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Getting the most out of your coaching sessions

Getting the most out of your coaching sessions. There was once a time that business and executive coaching was reserved for the top-tier of C-suite members or the presidents of multi-million dollar brands, but in recent years it’s been difficult to dismiss the value of coaching for entrepreneurs from all walks of life. The benefits […]

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The Alexander Group Combined Board Meeting

The Alexander Group Combined Board Meeting, 2018

The Alexander Group Combined Board Meeting. On December 12, 2018 we combined monthly peer boards 501, 403, and 404 into one board meeting.  The event featured some outside speakers as well as service awards to celebrate significant member milestones.  The program was followed by a holiday celebration of a great 2018 for The Alexander Group […]

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