Category Archives for Marketing

Email Marketing: How to Grow Your Email List

Despite what you may have heard, email marketing remains a crucial tool in the marketing toolbox — especially for local businesses and eCommerce brands. In fact, research shows that the ROI for email marketing is $42 for every dollar a business spends.  Email marketing is not only a great way to engage an audience with […]

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A Guide to Geofencing Marketing

If you’ve ever driven past your favorite coffee shop and received a discount notification on your phone or received a coupon for a store as you’ve walked by, you experienced geofencing marketing.  Geofencing technology has been around for some time. It’s location-based technology that uses GPS or RFID technology to create a digital fence around […]

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Why Video is Essential

Why Video is Essential for Small Business Marketing

Why Video is Essential Why Video is Essential. For so many reasons, it is not easy to run a small business in a world where goliath corporate entities seem to have you outsmarted and outfunded at every turn, but that doesn’t mean small businesses can’t see more than their fair share of success. It’s not […]

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