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Influencing Company Culture by Building Self-Understanding

Jan 14, 2022


By now, the world knows the story of the dot-com CEO who fired 900 employees on a Zoom call. There’s no arguing this was a decidedly bad business move, and owners and leaders of businesses of all sizes need to understand why.


The CEO in question is Vishal Garg of online mortgage originator Better.com, and his infamous Zoom call wasn’t the first time he displayed bad leadership. This article from Inc. by Jason Aten explains that Garg had a history of criticizing employees, accusing them of stealing, and even calling them “dumb, slow dolphins” in a company-wide email.


One result of this behavior was a toxic culture infecting the company, but Aten makes another salient point:


“Often, no one is willing to tell a leader in that position that they’re wrong. In this case, that problem appears to be made worse by the fact that Garg’s response to any kind of challenge is to lash out. Eventually, people start to avoid any kind of confrontation, even on really important issues. It’s just not worth it if you know you’re going to get attacked.”


Ultimately, Aten says, “culture flows out of the integrity and character of the person at the top.” The biggest takeaway from this story is, sooner or later, company culture will take on both the good and bad behaviors of the leaders and owners.



Do your employees see you pilfering through the supply closet and taking home items? They’ll start to believe it’s ok for them to steal from you as well. If your team sees you slacking or taking more time off than you should be, your employees’ productivity will suffer too. When you are disrespectful to your staff, vendors, or clients, your team will also decide to be argumentative and hostile.


So how can you avoid these missteps in your own business? Avoid creating a bad company culture and perpetuating poor behavior and leverage tools that allow you to understand better yourself and your leadership style and how it translates into building a culture enabling everyone to thrive.


This is where owners and leaders can reap the benefit of behavioral surveys in hiring as well as ongoing management of people. We recommend TTI Success Insights, but there’s no shortage of methodologies you can use within your business structure and processes. One of the tools TTI uses is the DISC method for gauging behavioral styles:


“DISC is an assessment that measures four separate factors: Dominance, Influence, Steadiness, and Compliance. Put simply: the DISC assessment measures how a person does what they do. The DISC profile creates a language around observable behavior, which in turn improves communication, engagement, and self-development.”


These surveys, along with other tools such as EQ (emotional intelligence), help match employees to their ideal job roles, giving them the tools they need to thrive professionally and personally.



The vast majority of people who end up losing their jobs don’t do so because they’re incapable of getting the work done. The real reason is they have trouble getting along with others. Behavioral training could save any number of those jobs, but only if business owners take the time to consider the benefits.


This training paves the way for individuals to better understand themselves – from owner and manager to every employee – while also highlighting the necessary changes. They can better understand how to adapt their behavior to the people around them, which leads to improved communication and better culture overall.


When you achieve personal insight with DISC, you not only better understand and appreciate your particular style of behavior, but you can also more effectively adapt your style for communicating with others. Style flexibility is the process of learning to treat others the way they prefer. At The Alexander Group, we can provide every resource needed to help you achieve this, both for yourself and any employees you designate for training. These include assessments in online and paper formats, books and tutorials, and even PowerPoint presentations to ensure that no details get overlooked or misinterpreted.


At The Alexander Group, we pride ourselves on helping people successfully achieve their visions, both for their own lives and their businesses. To learn more about behavioral training and how it can help your employees work better together or make you a better owner, don’t hesitate to contact us online today!

08 Mar, 2024
Have you been having trouble sending out bulk emails and email blasts recently? Are you suddenly having deliverability issues with clients and vendors you've been emailing for years? If so, you're not alone — Google and Yahoo rolled out new DMARC requirements in February, creating headaches. We have heard that many of our small business owner clients and their IT departments are having such headaches.  To investigate this issue, we have leaned on IT expert and long-time TAG peer board member Fred Moore of Moore Computing. Fred has walked us through changes to DMARC and offers advice on how small business owners can get their emails back into the inbox. While DMARC changes have thrown many into a temporary tailspin, the changes represent a move to safer and more secure email communication for all parties. Let's discuss what small business owners need to know about DMARC, how they can ensure their emails reach customers' inboxes, and how to keep their business digitally secure. What is DMARC? Cybersecurity measures are similar to cars: most of us drive one daily, but most are unable to lift the hood and understand exactly how it runs. Most of us rely on cybersecurity measures to keep our businesses safe online, but we may need help understanding the technical elements that keep us safe. That said, all small business owners should have a general background in cybersecurity, and DMARC is a great place to start. DMARC stands for "Domain-based Message Authentication, Reporting & Conformance." The idea behind DMARC is to limit the volume of scams and phishing on the internet. DMARC works with SPF and DKIM. SPF (Sender Policy Framework) is a list of services and servers that are authorized to send emails on behalf of your domain, and DKIM (DomainKeys Identified Mail) is a digital seal that verifies the content of your email hasn't been altered or tampered with. DKIM is also able to withstand email forwarding, whereas SPF can not. Senders and Recipients At its core, DMARC validates the authentication of the sender of an email message. When there are deliverability issues with a message, it usually falls back on the sender. Small business owners know the importance of getting marketing campaign emails and other communications into their customers/clients' inboxes; to accomplish this, it is crucial to follow all protocols to ensure you have the best chances to reach customers' inboxes at an optimal place (i.e., not the spam folder), and avoid spam complaints. How does your email make its way to recipients? It follows a basic flow: ● The email is composed and sent ● The sending mail server will add DKIM ● The email is sent to the recipient's server ● Validation tests begin, checking DKIM, SPF, and DMARC policies ● The email either passes, is quarantined, or is blocked/deleted ● If the email passes, it goes through the recipient's user filters and inbox rules
11 Jan, 2024
Running a small business is a challenging task. It requires dedication, hard work, and juggling multiple responsibilities. Often, small business owners try to cut costs by taking on tasks themselves, even if they are better off calling a professional. While the intention may be to save money, the reality is that DIY can lead to costly mistakes and legal pitfalls. Let's explore the common mistakes small business owners make when they opt for a do-it-yourself approach and why investing in professionals like lawyers, accountants, and general contractors is crucial for long-term success. The Myth of Saving Money Many small business owners believe that handling tasks themselves will save them money in the long run. However, this is often a misconception. While it may seem cost-effective initially, the lack of expertise and knowledge in critical areas can lead to costly mistakes that can ultimately hinder the growth and profitability of a business. The Value of Professional Services Professional services, such as lawyers, accountants, advisors, and general contractors, bring expertise, experience, and a deep understanding of industry regulations. They can provide valuable guidance, prevent legal issues, and help small business owners make informed decisions that align with their long-term goals. Most of the time, business owners don't consult with their advisors because they are wary of spending money on bills from their advisors on top of other expenses. The phrase "You can pay me now, or really pay me later" comes into play in these situations. Business owners should not be afraid to discuss money and bills from professionals with their advisors, and they should properly compensate advisors for their time. Complaining about spending a few thousand dollars to review a $20,000,000 contract can cost hundreds of thousands due to difficult payment and dispute resolution terms.  Protecting Your Intellectual Property Intellectual property (IP) is a valuable asset for any business. Failing to protect it can lead to brand confusion, loss of revenue, and legal battles. Trademarks, copyrights, and patents should be filed appropriately and protected to ensure exclusive rights to your brand name, logo, or product design. How Professionals Can Help Lawyers specializing in intellectual property can guide small business owners through filing the necessary documents and paying the required fees. They can conduct an IP audit to identify and protect essential assets, develop IP protection strategies, and enforce IP rights if violations occur.
09 Oct, 2023
In the 1999 film “Any Given Sunday,” directed by Oliver Stone, Al Pacino delivers a powerful and memorable locker room speech that has resonated with me for years. The speech, delivered by Pacino’s character, Tony D’Amato, before a crucial football game, encapsulates the essence of the film and the themes it explores. While the speech is specifically about football, its underlying message can be applied to various aspects of life, including business. The idea of fighting for inches, continuously improving, and eliminating mistakes is a powerful metaphor for the importance of perseverance and adaptability in business. It highlights the value of small victories, incremental progress, and the relentless pursuit of excellence. For business owners, the speech serves as a reminder to focus on the details and the small wins that can accumulate over time. Just as a football team must fight for every inch on the field, a successful business must be diligent in managing its resources and seize every opportunity for growth. It emphasizes the importance of building a team that shares the same values and is committed to continuous improvement. Think of it in terms of all the inches and seconds around us in business and how $200 here and $50 there adds up. The whole concept of continuous improvement, eliminating mistakes, and fighting to get better is what I believe Oliver Stone intended when he wrote it. I love it as much today and as when I first saw it and the metaphor of getting into business and being profitable. You can read the transcript here . Or watch it here:
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