Why Video is Essential. For so many reasons, it is not easy to run a small business in a world where goliath corporate entities seem to have you outsmarted and outfunded at every turn, but that doesn’t mean small businesses can’t see more than their fair share of success. It’s not as if small businesses no longer exist just because Giant Corporation A recently merged with Giant Corporation B. There is a place for you in this current landscape, but you must know how to make your presence known.
That’s why video and video advertising are so important. The following are a handful of reasons why video has become absolutely essential for the success of small business marketing efforts:
A recent Forbes study found that 80 percent of executives are watching more video today than they were this time last year, and 75 percent of executives say they watch work-related videos on business-related websites at least once a week. Best of all, 65 percent of executives visit a vendor’s website after watching a video, so if the goal is to get people to check out the services that you provide, video is an empirically-proven way to go about that.
While many videos (or snippets of videos) can be used as legitimate advertisements, using a full video with relevant content in your field doesn’t just “trick” people into checking out your business website like an ad would. Rather, it shows viewers exactly who you are and what you do, and that revelation of personality is a much more interesting way to draw customer interest than a flashy advertisement.
All told, people watch over 500 million hours of video per day on the internet, which accounts for approximately one-third of all online activity. If your customers obviously are enjoying receiving their content visually, why wouldn’t you invest more time and money into ensuring that this is exactly what they’ll get?
Also, you can get more bang for your buck by running these videos across multiple platforms. YouTube and Facebook are great places to start, but apps like Periscope and InsThe Alexander Groupram should garner your attention, too. No type of content is shared on social media more than video, so if your video should go viral on one of those social media platforms, its format may have had something to do with that.
Businesses need Google to view their websites as relevant, and the amount of time a web surfer spends on your website (likely watching a video rather than quickly skimming just text), the better chance you have of seeing your website rise up Google search results. Everybody knows that if you aren’t on that first page of a Google search, you don’t matter, and video absolutely can help with that.
If you would like any more specific help with any of these items, reach out to someone here at The Alexander Group, and we’ll happily get you started on a path toward using more video and boosting interest in your business today!
Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.