A Guide to Geofencing Marketing

If you’ve ever driven past your favorite coffee shop and received a discount notification on your phone or received a coupon for a store as you’ve walked by, you experienced geofencing marketing.  Geofencing technology has been around for some time. It’s location-based technology that uses GPS or RFID technology to create a digital fence around […]

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Navigating A Business Pivot

Perhaps the only thing harder than starting your business in the first place is undertaking a business pivot — especially during an economic downturn. Pivoting means that you’re walking away from everything about your business that you know to be true, and moving towards a new model that carries an inherent risk of failure.  However, […]

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Business Owners’ Biggest Mistakes: Do You Have a Succession Plan or Exit Strategy?

Business Owners’ Biggest Mistakes In our continuing series about the biggest mistakes we see from business owners, The Alexander Group takes a look at the failure of some business owners to hold themselves accountable. There are ways to escape those personal, protective bubbles to help ensure the owner makes the smartest decisions possible—reaching beyond the […]

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COVID-19 Recovery Guide for Small Businesses

As organizations of all shapes and sizes continue to grapple with the impact of COVID-19, small businesses especially are struggling with how to create a plan to recover from their losses. These small businesses are also looking for ways to future-proof their operations to better weather storms that are yet to come. We work closely […]

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Company Culture for Remote Teams

Despite the size of your company, culture is the key to its overall success. Until recently, company culture was easy to promote for businesses that had traditional in-office teams. However, with remote work being the norm now and for the foreseeable future, leaders have to adapt their culture-building strategies to pivot and meet changing employee […]

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Cash Flow Management Strategies

Cash flow is the foundation of business success, and regardless of whether times are lean or not, it’s important for all entrepreneurs to understand what it takes to have enough working capital on hand to keep going. Whether you’ve been an entrepreneur for years or you’re just starting out, revisit the basics of managing cash […]

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How Our Clients Navigated the SBA Loan Programs

Earlier this year, the spread of COVID-19 into the United States created the most unprecedented upheaval most business owners have seen in their lifetimes. Remember how it felt like “another shoe dropped” every few hours as we learned about cancellations of sports leagues, concerts, and conventions followed by escalating “stay-at-home” orders across the country? Some […]

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Marketing During a Crisis

Thinking about cutting back on your marketing budget during the current pandemic? It may be tempting to limit your marketing during a crisis like the one we’re currently experiencing, but before you do, consider how these small and cost-effective steps you take could ultimately keep your business on track during these difficult times. Here’s an […]

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Leadership During a Crisis

It’s been proven scientifically and anecdotally that having a growth mindset is among the top traits that successful leaders share. Keeping an open mind and staying flexible are pillars of entrepreneurial growth, and will go far to help leaders strike balance at work and personally. Your leadership during a crisis is reflective of your ability […]

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Top Tips For Working At Home

As we shared last week, one of the important steps many business owners are taking to prevent the spread of the Coronavirus is to move team members (and themselves) out of the office to work from home. In that post, we talked about the practical aspects of policy, hardware, software, and data speed.  Today we […]

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