Marketing During a Crisis

Thinking about cutting back on your marketing budget during the current pandemic? Here’s an interesting fact: The now-famous cereal tagline “Snap, Crackle, and Pop!” was created by Kellogg during the Depression to boost sales. It not only led to a 30% increase in post-Depression sales but also helped position the brand as a leader for […]

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Leadership During a Crisis

It’s been proven scientifically and anecdotally that having a growth mindset is among the top traits that successful leaders share. Keeping an open mind and staying flexible are pillars of entrepreneurial growth, and will go far to help leaders strike balance at work and personally. There’s also much to be said about maintaining habits that […]

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Top Tips For Working At Home

As we shared last week, one of the important steps many business owners are taking to prevent the spread of the Coronavirus is to move team members (and themselves) out of the office to work from home. In that post, we talked about the practical aspects of policy, hardware, software, and data speed.  Today we […]

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Networking for Business Owners

Networking for Business Owners

Networking for Business Owners. As a business owner, your time and energy is likely already a finite resource, so networking can seem like an afterthought — but it’s a proven way to become a better leader and help your organization grow and thrive. Nobody knows your business like you do; the best marketing tool you […]

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How Businesses Should Handle the Coronavirus

How Businesses Should Handle the Coronavirus

How Businesses Should Handle the Coronavirus. Business of all sizes across the world are being impacted by the spread of coronavirus COVID-19. The influence the coronavirus is having on global travel, commerce, trade, and investment is immense and greatly affecting the world’s economy. As a local small business owner, you may think your business is […]

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The Benefits of Business Coaching

The Benefits of Business Coaching

The Benefits of Business Coaching. Are you struggling to make your business vision come to life? Do you feel stuck in your career? Has your revenue stalled? When it’s time to take your business or professional growth to the next level, it’s a smart idea to seek the help of a coach. Not only does […]

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Avoiding Executive Burnout and Finding Balance

Avoiding Executive Burnout and Finding Balance. There is an infinite number of business growth strategies out there for founders, C-suite members, and entrepreneurs to choose from. However, the most important may be a solid approach to finding a way to avoid burnout and maintain a work-life balance. Lack of motivation, physical fatigue, and even anxiety […]

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Entrepreneurial Advice for 2020

Entrepreneurial Advice for 2020. As you’re wrapping up 2019, it’s always good to think about what you can do differently in the new year. While it’s easy to look at fine-tuning your marketing strategy or training your sales staff on the newest ways to close the deal, sometimes all it takes is the right piece […]

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Setting Professional Goals and Sticking to Them

Setting Professional Goals. It’s easy to think about professional goals in an abstract sense, especially when a current career situation leaves us feeling stagnant, stuck, or undervalued at work. But what happens when it’s time to meet and exceed these goals? Without the right approach and mindset, your efforts could fall flat. Goal-setting strategies and […]

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Making The Most of Open Enrollment

Making The Most of Open Enrollment. Your HR department and your employees have been waiting and preparing for open enrollment for a year — and now it’s finally here. This is your organization’s chance to show how much you value your workforce and want to contribute to their overall wellbeing. The better they understand their […]

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