New Paragraph

Three Quality Offline Experiences Business Owners Can Provide Customers

February 15, 2018


Three Quality Offline Experiences. Having a strong online presence and investing in digital marketing is important for any business. While social media is important, any good business consultant will tell you that providing quality offline experiences for your customers also is important in its own right.


Here at The Alexander Group, we are firm believers in providing quality offline experiences for customers, which is why we make a point to mention it in every bout of small business consulting that we do. More specifically, the following three offline experiences are great for connecting with customers in real life rather than exclusively online:


#1 Host Interactive Events


Businesses need to create unique experiences for their customers to ensure that they will continue coming back time and time again, and one way to execute that is to host live events that get customers (or potential customers) out of their homes and into actual reality. There are a lot of ways to use social media to encourage this type of engagement, as a time and place for events can be shared that way, but the bottom line here is that people want to feel as though they’re taking part in something unique and memorable if they’re going out into the world to experience it, so give them what they want and ensure those experiences are truly memorable.


#2 Giveaways for Other Real-Life Experiences


If you can’t host the event yourself, perhaps you can engage people by doling out giveaways for other real-life experiences. It could be tickets to a concert, professional sports game, or conference that tickles their fancy, or it could be impromptu experiences in public touting how fun and lively your brand can be. If you can personalize customer engagement throughout this process, all the better. The more they feel like the real-life experiences are catered to them specifically, the more likely customers are to appreciate them.


#3 Run Contests and Hand Out Prizes


One of the best ways to earn the endearment of customers is to give them free stuff, but rather than mailing that free stuff to their homes, have winners claim their prizes in fun and creative ways. Even better is if the prizes you give away are branded swag, since that puts you in the good graces of the customer and helps to create some brand awareness.


Here at The Alexander Group, we do business consulting on a level that reaches your customers online and offline, though spending more time with the latter is a great way to engage a customer base well beyond what they have come to expect from brands that devote all their attention to the online space. The internet matters, as we all know, but creating authentic, personal offline experiences for customers is just as important.

May 20, 2025
It doesn't seem that long ago, in 2021, when the job market was ripe with opportunities for white-collar workers. The flood of government money during the COVID-19 pandemic and a tight labor market created a demand for workers in almost every sector of the economy. At that time, the market pendulum swung deeply in favor of the employee, and lucky candidates had their pick of positions and options for benefits. As we emerged out of the pandemic, and the labor market remained tight, many employees decided they preferred WFH over working in the office. The tight labor market at the time put leverage on the side of the workers, and in many cases, their demand to continue WFH was met. With current market volatility, economic question marks, and changing expectations, the job market has swung back in favor of employers rather than their staff. Meanwhile, many business owners and CEOs have come to realize the downsides of a remote or even hybrid work environment. Many companies are also following in the footsteps of the Trump administration and Elon Musk's DOGE team to trim the unnecessary fat of their companies and opt for efficiency. At the same time, AI has emerged as a significant opportunity to streamline operations and improve efficiency. Let's examine how current dynamics are changing the workforce, re-examine the relationship between employees and employers, and discuss how small business owners can take advantage of this moment. The Realities of Remote Work The COVID-19 pandemic drowned the whole world in change to start this new decade. Work, health, education, entertainment, politics, and everyday life changed in unexpected ways. Five years on from those tumultuous days in March 2020, lingering attitudes remain. Many employees are unhappy with RTO (return to office) mandates from CEOs. A large majority of CEOs agree that creating a positive work culture with remote employees is essentially impossible. While there may be occasional times when remote work can be helpful (such as during sickness or family emergencies), many business leaders believe that it should not be the standard. Accountability, productivity, and creativity are much easier to foster in an in-person office environment. With the pendulum swinging back in favor of employers, employees will need to adjust their expectations.
March 14, 2025
Small business owners must not give in to fear or panic. Rather, we should step back and look at the larger geopolitical picture.
By Maria Heuring January 14, 2025
Whether you try a version of Microsoft Copilot or choose a different AI product, we hope small business owners can take advantage of AI's benefits.
More Posts